I grew up in the Pacific Northwest, where sports played in every season and every forecast. Fans showed up in the pouring rain, stayed until the final whistle, and made even the smallest moments feel significant. That environment shaped how I see sports: not just as games, but environments where moments become powerful memories. 

I’ve always felt a creative pull, but it was at Washington State University where I found my passion for visual storytelling. Pullman, a college town isolate by wheat fields, lived for its legacy and longstanding traditions. The town truly bled crimson and grey. Capturing Cougar Football Saturdays, from the quiet overtime moments in the endzone to the emotional interaction between a mother and a player after the game, showed me that I thrive when I can enhance the fan experience through creativity.

Summer baseball pushed that even further. With the Portland Pickles, I learned to blend pop culture, humor, and authenticity in a fast-paced environment. Nothing matched the adrenaline of chasing a walk-off home run in the 11th inning and sharing that moment with fans who lived for every play.

Now in New Orleans, I work on the only digital team operating for both an NFL and NBA franchise simultaneously. The Saints carry a powerful legacy and emotional connection to their fans, while the Pelicans bring a unique energy that pulses through the city. Balancing both has pushed me creatively, technically, and strategically while strengthening my commitment to capturing legacy moments for millions of fans.

Social media evolves every day, and sports evolve right along with it. My goal is to move with that momentum. I want to create work that resonates, elevates the fan experience, and turns moments into memories worth keeping.